
What should I be doing on Twitter? I am no expert but I can tell you that Twitter is what you make it. Who you follow determines what you see.
I use Twitter primarily as a tool to keep current on the latest advertising, marketing and social media discussions. In that spirit, here’s my list of who to follow:
- David Armano – David is an influential blogger and also a great aggregator of other smart writing. He is a VP, of Experience Design at Critical Mass
- Jeremiah Owyang – Jeremiah is a senior Analyst, Social Computing, Forrester Research. Jeremiah’s tweets keep me informed on the SM space and for those who can’t read every post on his blog, his weekly digest is a must-read
- Microgeist – Constant source of good original thinking on the SM space. Also subscribe to the blog
- Jeff Jarvis – Jeff is a longtime thought leader. His current title is associate professor and director of the interactive journalism program at the City University of New York™s new Graduate School of Journalism. His blog Buzzmachine is a longtime favorite of mine
- AdAge – I’ve been critical of AdAge’s twitter presence for not engaging in the conversation but this is a great way to get their articles quickly
- Beth Harte – Beth is a Philadelphia based social media consultant. Her company and blog are Harte Marketing and Communications
- Pistachio – One of the best known SM consultants and a blogger to boot
- Andy Beal - Andy is the author of the MarktingPilgrim blog and the book Radically Transparent
- Zappos – Zappos is teaching us all that customer service and marketing can be the same thing!
- JMaultasch – If you don’t plug yourself on your blog, then why write? I’m not in the same class as the others but I use Twitter mostly to pass around links to articles and posts I find interesting
Good luck and happy tweeting!
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